Ah, here it is, summer at last! While warm weather and sunshine is what most have us have been dreaming of since last 
With June just getting under way, nows the time to take a look ahead and find the sweet spots on the calendar to insure the best turnout possible.
Here are a few dates to keep in mind in the weeks to come when picking dates:
- Forget about Friday 'til after Labor Day. As wonderful as they are, Summer Fridays, also known as half-day Fridays, cut viable event days almost in half. With so many people taking off early on Friday or even altogether, what it really means is that many of your potential guests will be heading out of town on Thursday. Rather than risk a disappointing turnout, the smart money might consider taking Thursday evening and Friday day (and evening) events off the off the table until after Labor Day. Instead, try to book events on summer days when folks are more likely to be in town, such as a Mondays, Tuesdays or Wednesdays.
- The month of June is all about Congratulations! June. Its a gorgeous and traditionally packed month for family-centric celebrations, so weekends are less than ideal for business-related gatherings. Not only will you be competing for event attendees but also for venues - those weddings, graduations and Fathers Day celebrations are often booked months in advance. Another big June event is Gay Pride month with big city festivities around the globe, meaning even more competition for hotel rooms and venues.
- The 4th of July Weekend its really more like two weeks. This year the July 4th falls on a Saturday, so expect folks to head out on Wednesday afternoon in order to make the long weekend even longer. If you must book a date that week, make it Monday or Tuesday, June 29 or 30. After that, all bets are off 'til people return to work on Monday, July 6th. However, if you really want to play it safe, consider holding off 'til Monday, July 13, as the week after the 4th is also a popular time on the summer vacation schedule. If your event involves our neighbors to the north, keep in mind that July 1st is Canada Day and most offices are closed for the holiday.
- Put the last two weeks in August on ice. Traditionally a slow time for many businesses, those last two weeks of August have become a major summer dead zone. Its hot, decision-makers are on vacation and those left at the office are just waiting for Labor Day to pass so life can get back to normal. If youre looking to book August dates, get them wrapped up before August 13 or its virtually game over for the rest of month. After the 13th, your best bet might just be to grab your laptop, get out of town and work remotely 'til everyone returns to the office after Labor Day, on Tuesday, September 8!
For help with date selection and planning, check out Cvent's corporate event planning software to find out how to make the process of planning events online quick and easy!
Thank you for reading article Beware the Dead Date Zones: How to Select Summer 2015's Best Dates
No comments:
Post a Comment