Hugo is turning 20 and what better way to celebrate the soul and brand identity by creating a new fragrance? Hugo Red, the newest fragrance is set to launch in January, the 20th anniversary of the Hugo fragrance brand at Proctor & Gamble Prestige.
Hugo Red is said to aim to 'bypass the "top note, heart note, base note"' structure and rather, starts with a punch of grapefruit and rhubarb, transitioning to contrasting cedarwood and hot amber notes".
What is innovative about this is that it is a two-phase fragrance, and you have this almost extreme freshness followed by the beautiful warmth, said Will Andrews of P&Gs Fragrance Creation Team.
Jared Leto is the face of Hugo Red, the daring new fragrance for men, where red means GO! 
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